Ross Behavioral Lab

accommodates human behavior experiments in marketing and decision science, strategy, teamwork, and leadership.

Contacts

Lillian Chen
(734) 647-2369
rossbehaviorallab@umich.edu

Location

Ross School of Business (Rm R0425)
701 Tappan Ave, Ann Arbor, MI

Affiliations
Ross School of Business

Who We Serve

Ross School of Business Faculty, PhD Students, and Affiliates. Non-Ross affiliates must be in collaboration with a current Ross Faculty or PhD Student in order to gain access to behavioral lab resources.

Core Summary

The Ross Behavioral Lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership. Within the lab, Ross researchers conduct traditional computer and paper-based experiments, as well as focus groups and taste test studies. Behavioral Lab facilities include a 26-person carrel room, focus group room, interview rooms, and an observation and recording room, making it an ideal environment for research on interpersonal communication or small group dynamics.

Service Categories: Data Tools and Analysis; Education and Training ; Human Research

Services

  • Administering studies to participants

  • Consulting for survey design

  • Ensuring data quality by survey testing

  • Lab space scheduling

  • Recruiting of Ross Paid Pool participants


Equipment

  • Affectiva GSR Skin Sensors
  • BIOPAC MP160
  • ePrime
  • iMotions Biometric Research Software
  • iPads
  • Laptops
  • MediaLab/DirectRT
  • oTree
  • Qualtrics
  • Tobii Nano Eye Tracker
  • Tobii X2-60 Compact Eye Tracker
  • Webcams
  • Ztree