The Ross Behavioral Lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership. Within the lab, Ross researchers conduct traditional computer and paper-based experiments, as well as focus groups and taste test studies. Behavioral Lab facilities include a 26-person carrel room, focus group room, interview rooms, and an observation and recording room, making it an ideal environment for research on interpersonal communication or small group dynamics.